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Our Story

“Everything that is made beautiful and fair and lovely is made for the eye of one who sees.” by Rumi “Kitsch depicts a beautifully or highly emotionally charged subject......an independent form, though more philosophical....... ”Simply Kitsch is a designer label that promotes traditional Indian crafts through its versatile and one of its kind neotric collections. The label work hands to hands with crafts community and artisans to design and curate bespoke collections that reflects the rich culture and heritage, celebrating the kitsch flavor of India. We believe in creating beautiful products inspired from the rich heritage, valuable textiles and crafts practices across India. It gives us immense pleasure to work with artisans and crafts clusters to design, create and develop products that are handcrafted with love and perfection. Our belief is to create best out of waste and as our brand philosophy we love to create beautiful products that are made out of tailoring leftovers. Our range of Up cycled fashion accessories proudly boast about our eternal love for up cycled and sustainable design practices. Simply Kitsch is a creative venture by designprenuer Ashish Kumar & Diksha Saxena, an alumnus of prestigious National Institute of Design (NID), Ahmedabad, India and National Institute of Fashion Technology (NIFT), New Delhi, India. Diksha is a self learned designer with rich taste in textiles & crafts.

The Beginnings

Simply Kitsch was set up by founder – director Ashish Kumar, with a formal design education in Textiles and Fashion from prestigious National Institute of Design (NID), Ahmedabad and National Institute of Fashion Technology (NIFT), New Delhi.  The Story of Simply Kitsch is a reflection of designer’s own experiences, interactions and explorations that have evolved over the years practicing design and design led projects.

The beginning of year 2005 was a turning point in Ashish life. Studying Textiles at NID was the dream come true for the designer. The years spent from 2005-08 brought him close to the crafts, people, diverse culture of India, design process and the Ahmedabad city. It was a summer of 2008, while working on his Post graduation project that focused mainly on Up cycled textile materials and craft based innovations in apparels & accessories, exploring the rich & kitsch culture of India, he decided to name the project as "SIMPLY KITSCH". The idea was conceived and a brand was born few years later.

Our Vision

Our vision is to create a brand that is ethical, sustainable and focuses on creating crafts inspired design eccentric products, empowering people and communities, celebrating craftsmanship, spreading love and happiness through our creations for a better tomorrow.

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